Team Uncool Fashion Loves: Weekday (Sweden) In house screen printing.

On my recent trip to Copenhagen I came across a clothing brand from Sweden called Weekday. Their range was great and they where super hipster, but the thing that I liked the most in the store is their in house screen printing. All the stores print in house.

I got chased out the store after taking the pic.

More to come from my trip to Scandalous
Scandinavia.

Ct 2010
Photo's. Chris Saunders

Team Uncool Loves: Wardrobe 19 Copenhagen, Denmark

In Copenhagen at the moment. Spent the day walking around Larsbjornsstraede today and came accross an amazing menswear store selling mostly classic contempory stuff. The owner and mastermind befind the new store, Martin Skovbo Vestphael showed me the store, where I spent way to much but walked out with total retail satisfaction.

The image above is of Martin himself.

You can find the store at 1454 Kobenahavn K, Copenhagen.

Ct 2010

Image: Chris Saunders

Ad Campaigns

Recently some ad campaigns got my attention for being very original, and I would like to share a few.
The first one is quite unique and made to promote the Zoo in Copenhagen, the" Wildest Place in Town".

The Zoobus

The second one is for Target. The corporation has debuted an ad campaign in the New York City subway, wrapping an entire train in its red-and-white bullseye motif. Pretty cool !

The third one is for the World Wildlife Fund, a campaign through pictures of animals with painted tags,  to stress the importance of respecting the planet. What will it take before we respect the planet ?

The fourth one is for Sherwin-Williams. The paint stores created a campaign that's brand-focused storytelling through art, a colorful ad made of paint chips.

The fifth one is a global campaign that New York City has launched to persuade people to visit the city.

The last one is Louis Vuitton Fall/Winter 2010-11 ad campaign. Featuring three models, the campaign was shot in a NY studio by Steven Meisel, and made to look like a Hollywood star's old-fashioned dressing room.

To conclude this topic, here is a beautiful video shot in Madrid, to promote skateboard.

To see, click on Surfing the city