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Showing posts with label signs. Show all posts
Showing posts with label signs. Show all posts
Backwards and Upside Down
Last month, when I heard that David Stark would be speaking at the next Apartment Therapy Offline Meetup, I didn’t know who he was, or what he did. So why did I know the name? After a couple of minutes, I realized that that was name on the on the truck with the backwards type I had photographed last summer.
Stark is an event designer and producer (I snapped this pic behind the Museum of Natural History, where he must have had a gig). At his talk Wednesday evening, I found out that event design and production is nothing like party planning. Many of his projects take as long as a year to produce—think Whitney Biennial installation filling the Javits Center. Go to his website to see the range of his creativity.
But back to his truck--here it is, along with a few other examples of typographic inversion.
This upside down Gap bag is part of a promo stunt they did in Vancouver where they turned they entire store upside down.
I took this in Florence, where type is backwards or forwards depending on which direction you happen to be facing.
Stark is an event designer and producer (I snapped this pic behind the Museum of Natural History, where he must have had a gig). At his talk Wednesday evening, I found out that event design and production is nothing like party planning. Many of his projects take as long as a year to produce—think Whitney Biennial installation filling the Javits Center. Go to his website to see the range of his creativity.
But back to his truck--here it is, along with a few other examples of typographic inversion.
This upside down Gap bag is part of a promo stunt they did in Vancouver where they turned they entire store upside down.
I took this in Florence, where type is backwards or forwards depending on which direction you happen to be facing.
