Closing the Gap for Chinese Interested in American Real Estate ...
Caimeiju is Simplified Chinese for "Selecting a beautiful residence" or "Selecting an American residence". I came across Caimeiju.com recently while in Hong Kong. I was looking through LP Luxury Properties Magazine (Asia's leading luxury property magazine) to see how top of the market properties are presented in a glossy format in the extensive luxury market in China.
I came across a brief article about a southern California entrepreneur, Jeff Toth, who launched Caimeiju.com a division of Language Media Agency Inc., a global marketing firm. I contacted Jeff immediately to further understand what the agency was doing to promote California real estate to Chinese investors and how to they were able to overcome the language and cultural barrier. Within 48 hours, Jeff had answered my questions by simple method of example. Caimeiju had taken a 4.2 minute film we recently completed featuring our 1478 East Mountain Drive property in Montecito and had their team of Chinese Social Media Experts upload it to YouKu, the Chinese version of YouTube. Unfortuneately, YouTube and Vimeo are both blocked in China as are most western blog sites. Caimeiju is helping to solve this problem for us. Go Caimeiju go!
Above is our short film of the East Mountain Drive Property, posted on You Tube.
Click to compare YouKu to the YouTube video below. Click here 视频.
Realizing that I was referred to him by reading LP Luxury Properties Magazine and also that Gregg and I were in Hong Kong, Jeff recommended to us that we meet with the advertising and marketing director, Michelle Dagenais at LP Luxury Properties while in Hong Kong. Jeff made the introduction and we met Ms. Dagenais at Cafe Causette at the Mandarin Oriental Hotel conveniently where we were staying The result of that meeting will be an editorial feature on the East Mountain Drive Property in the July issue of LP Luxury Properties Magazine as well as likely advertising commitments from our side. The magazine focuses only on properties that are for sale and only very high end, top of the market luxury properties. This property is listed with Sotheyby's International Realty for $28.5 Million US. SuzannePerkins.com
Additionally, the Caimeiju Team posted a photo blog about the property on Caimeiju.com as well as on Sounfun, Sohu.com, Sina mini blog, and Renren. All of these sites are accessible from mainland China and multiplying our exposure.
http://blog.soufun.com/27088163/9949566/articledetail.htm
http://blog.soufun.com/27088163/9949599/articledetail.htm
Jeff demonstrated to us how the Caimieju team was able to immediately present our marketing collateral (expensive marketing collateral) to a new market, previously untapped because of the language and cultural barrier. The relevance is simple, the Chinese are buying property in America because it is a great value to them now, however the Chinese investor goes about it differently, shall we say more empirically. Caimeiju.com is a portal to present Californian properties, American properties in a format that is more useful to the Chinese and in their language presented in a more culturally relevant manner.
