Eco-fashion is all the rage as New York's Fashion Week unveils Spring and Summer Collections for 2011 this week. We were impressed with John Patrick's Organic aqua- inspired line. It embodies the spirit of water, as Patrick states, "from the floods to the falls to lack thereof." He hopes to inspire a reverence for this precious resource with his line silhouetting "modernity, function and beauty".
"I want to inspire a reverence for water, a resource that affects us constantly, every day," says John Patrick of Organic. "Beautiful is beautiful is beautiful. The simplest things in the world are the most precious." 
The color palette is clean and crisp with bright whites, cool tans and opulent taupes elegantly playing off one another.
Backstage models were hydrated with reusable water bottles by Earthlust and presenting- sponsor Aveda . And, since New York City tap water is renowned for its tasty, fresh and clean qualities, Patrick set up a "NYC Water on the Go" station for guests to fill up their water bottles outside Manhattan's Ace Hotel where the presentation was held on Wednesday.
The winner of 2010 Ecco Domani Sustainable Award. Patrick will soon appear in his own show on Discovery Channel's Planet Green in 2011.
