Team Uncool Making of: Arch Magazine, June Issue.

One of my favorites. Lets see if they select it for the final editorial. 

Here is a little sneak peak into my new fashion editorial for Arch Magazine, Melrose Arch in Johannesburgs magazine. The team was amazing and we had a fun day in a maze with model Kirsty from Star who is ever friendly, professional and down right amazing to shoot.

With the team of Jenny Andrew as stylist and Liz van der Merwe on Hair and make-up the day went well and even with rain pouring down we managed to get a good 8 - 10 pages of fashion editorial. Themed around warm woolen wear and the maze in the back of the Melrose arch hotel, mystery was hopefully created.

During Make-Up & Hair, Jenny in her amazing gold raincoat. 

Kirsty from Star Models.(Johannesburg).

Photography by Chris Saunders
Make-up & Hair by Liz van der Merwe 
Styling by Jenny Andrew

Teamuncool fashion likes: Adidas Originals store opening: Melrose arch

adidas Originals hits Joburg

2009 marks the 60th anniversary of the iconic 3-Stripes adidas Originals brand logo, first introduced by company founder Adi Dassler. To commemorate this momentous occasion adidas Originals unveiled a fresh collection globally that celebrates and reflects six decades of the brand’s rich heritage and lifestyle credentials with the “60 years of Soles and Stripes” campaign.

For consumers “60 Years of Soles and Stripes” means a year-long celebration of product introductions that has something for everyone and for those of you in Joburg it means a new adidas Originals concept store that opened in Melrose Arch on Thursday, 3rd June.

The Originals brand is notoriously cutting edge and has collaborated with the likes of Jam Master Jay and Run DMC, Robbie Williams, Missy Elliott and other icons of modern day street culture in its past. The adidas mantra of ‘every range has a story’ is gospel with Originals – think Mr Men, adiColor, Stan Smith, FAFI and Ali by adidas – all perfectly executed brand partnerships and creative campaigns. This defines the adidas Originals brand and way of life. Creative conceptualisation and execution from the clothing, shoes and apparel to the print ads with a street inspired cutting edge, all represented by the instantly recognisable Trefoil logo; first introduced in 1972.

The new Originals store is 180sqm and can be found at Shop HL63, Melrose Arch Piazza, Melrose Arch Boulevard, Melrose North. You can contact the store on 011-684 2744.