adidas Originals hits Joburg
2009 marks the 60th anniversary of the iconic 3-Stripes adidas Originals brand logo, first introduced by company founder Adi Dassler. To commemorate this momentous occasion adidas Originals unveiled a fresh collection globally that celebrates and reflects six decades of the brand’s rich heritage and lifestyle credentials with the “60 years of Soles and Stripes” campaign.
For consumers “60 Years of Soles and Stripes” means a year-long celebration of product introductions that has something for everyone and for those of you in Joburg it means a new adidas Originals concept store that opened in Melrose Arch on Thursday, 3rd June.
The Originals brand is notoriously cutting edge and has collaborated with the likes of Jam Master Jay and Run DMC, Robbie Williams, Missy Elliott and other icons of modern day street culture in its past. The adidas mantra of ‘every range has a story’ is gospel with Originals – think Mr Men, adiColor, Stan Smith, FAFI and Ali by adidas – all perfectly executed brand partnerships and creative campaigns. This defines the adidas Originals brand and way of life. Creative conceptualisation and execution from the clothing, shoes and apparel to the print ads with a street inspired cutting edge, all represented by the instantly recognisable Trefoil logo; first introduced in 1972.
The new Originals store is 180sqm and can be found at Shop HL63, Melrose Arch Piazza, Melrose Arch Boulevard, Melrose North. You can contact the store on 011-684 2744.
