Nike78 Project, new creations

Nike78 is a new exciting project inspired by Nike, where 78 participants are invited to create a brand new pair of Nike shoes. An exhibition showcase of all 78 designs is planned for the London Design Festival 2010. Here are a few of these amazing creations.

Nike Air Max Abuko Aquarium

by Wieden + Kennedy Tokyo Lab

An aquarium for goldfish !!

Marathon Shoe Cake

by Erica Dorn

Yes, the shoe is edible, and made of white and dark chocolate

with buttercream and raspberry laces, yum !!

Winged Nikes by Justus Oehler

The Takeover by Nicola Ryan

Sports bookends by Andy Miller

Trainers for Vouyers
by THIS IS Studio

The 100m Nikes by Paul Cooke

More unique creations on this link